Please note:

Applicants be non-Chinese citizens and be in good health.

Applicants for bachelor's programs must graduate from high school and be under the age of 25.

Undergraduate program brief introduction

Shanghai University (SHU) is an international comprehensive university located in one of the world’s most international metropolis. Each year we admit students from more than 70 countries making the university a rich and diverse learning environment. Shanghai University (SHU) offer a wide range of graduate programs to international students including 84 master programs and 29 doctoral programs in 27 different departments.Mode of study for the undergraduate programs is 4-5 years (full-time).​

Training Objectives

The BA Program of Business Administration (BBA) aims to cultivate students with high moral, good knowledge and innovative spirit. Our students will be suitable for all kinds of enterprises engaged in marketing, marketing management, senior international corporate marketing and global marketing.

Core Courses

Microeconomics
Macroeconomics
Principles of Management
Principles of Marketing
Financial Accounting
China Economic Introduction
Consumer Behavior
Distribution Strategy
Sales and Customer Relationship Management
Integrated Marketing Communication
Global Marketing

Advantages and Strengths

Our faculty consists of 38 full-time members, including 10 professors and 12 associate-professors. More than 90% of the staff has Ph.D. degrees in the related fields and 50% had the experiences of study or research abroad as Ph.D. candidates or researchers. Furthermore, more than twenty reputable professors from outside Shanghai University work part-time to collaborate with both the teaching and researching staff. 

This major is based on Marketing and Management Studies. Graduates should manage at least one foreign language, computer skills, Merchandise sales, market research and forecasting, business negotiation, marketing planning, E-commerce applications, marketing and management skills. 

Career Plan

The graduates of SHU BBA are recruited into challenging roles, in a broad range of industries. Some of them choose to stay in China and some return to their own countries and work for the companies which have trading business with China. Generally speaking, they can be engaged in the areas like consulting, finance, accounting and marketing. 

Termination of Graduate Study

A student who fails to meet the above requirements may be recommended for termination of graduate study. The termination procedure complies with the University Policies. 

University Calendar

1) Quarters (Three 10-week long quarters and one 4-week summer quarter)

1st quarter, September to November
2nd quarter, December to January
3rd quarter, March to June
4th quarter, June-July

2) Vacations & Holidays:

Winter vacation, January to February for 1 month at most (including Spring Festival, varied according to Chinese Lunar calendar)
Summer vacation, July to August for 2 months at most
National Day, October 1st to 7th 
May Day, May 1
New Year Holiday, January 1 
Qingming Festival, April 5
Duanwu Festival, 1 day in Mid-June
Mid-Autumn Festival, 1 day in Mid-September