Scholarship Information

• Scholarship Coverage：part of tuition
• Estimate Scholarship Amount (RMB): 0-88,000
• Success Rate：80%
• Deadline for payment: May 31, 2024
• Deadline for document:May 31, 2024
• Scholarship Service Fee:$500

You Need Pay After Got Scholarship (RMB)

Tuition: 88,000 0-88,000

Accommodation: 48-78RMB per day

Living Expense: around 1,500 RMB/ month

Scholarship Detail

1. Early bird discount: All applicants who submit an online application and accept their conditional or unconditional offer by May 1st, 2024 will automatically qualify for a 8,000 RMB early bird discount.
2. Entry Scholarship for Undergraduate and Masters applicants: From 10% to 50% off tuition fee
3. Industry-leadership scholarship for Taicang campus programs: 30% discount off tuition fee
4. 10% discount off the tuition fees from the University of Liverpool for undergraduate students who choose “2+2” pathway (Year 1&2 at XJTLU, Year 3&4 at the University of Liverpool, UK)
5. Academic Merit Scholarship: Top 25% students can carry the entry scholarship percentage onto year 2, year 3, and year 4.

Eligibility

1. Academic requirement:
-Entry into Year One:
high school performance with a minimum “B” average in all subjects.
-Entry into Year Two:
A-Level: BBB
IB: 30 points
Advanced Placement Tests/Subject SATS--High school diploma with a GPA of 3.0/4.0 or above, plus: 3 SAT II Subject Test 600+ or 3 AP exams 4+ or either SAT I Test at 1280+ or ACT Composite Score at 27, and 2 AP exams 4+ or 2 SAT II Subject Test 600+

2. English language requirements:
If you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:
-Entry into Year One
IELTS 5.0 (min 4.5 in all sections) / TOEFL 62 (iBT)
-Entry into Year Two
IELTS 6.5 (min 5.5 in all sections) / TOEFL 90 (iBT) (min 21 in any skill)

Documents You Need to Provide

Certificates of education qualifications and transcripts, translated into English

Certificates of English language qualifications such as IELTS, TOEFL or other acceptable English qualifications (as required for non-native speakers of English)

SAT, ACT or other entrance aptitude test scores (if available)

Personal Statement

International students: Photocopy of your passport

Hongkong, Macau, Taiwan students: Passport, Mainland travel permit, and ID.

Portfolio (only for BEng Architecture, BA Filmmaking, BA TV Production and BA Digital Media Arts)

Taiwan GSAT Result Check Form (only for GSAT students)

1. Academic requirement:
-Entry into Year One:
high school performance with a minimum “B” average in all subjects.
-Entry into Year Two:
A-Level: BBB
IB: 30 points
Advanced Placement Tests/Subject SATS--High school diploma with a GPA of 3.0/4.0 or above, plus: 3 SAT II Subject Test 600+ or 3 AP exams 4+ or either SAT I Test at 1280+ or ACT Composite Score at 27, and 2 AP exams 4+ or 2 SAT II Subject Test 600+

2. English language requirements:
If you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:
-Entry into Year One
IELTS 5.0 (min 4.5 in all sections) / TOEFL 62 (iBT)
-Entry into Year Two
IELTS 6.5 (min 5.5 in all sections) / TOEFL 90 (iBT) (min 21 in any skill)

• The International Business School is based on strong principles of internationalism, innovation, inspiration and integrity, which together ensure that we have a positive impact on society through our teaching, research and business engagement.
• With leading international faculty and superb location in the heart of Suzhou Industrial Park, close to other major commerical centres.
• Enjoy ideal conditions for beneficial mutural exchange between business and academic that ensure our students weill graduate with the knowledge and skills to succeed in an ever-changing world.
• Students are taught to engage actively, to improve their critical thinking, to become independent thinker.
• IBBS undergraduates experience a stimulating environment that offers tremendous career opportunities and the chance to interact with people from across China and other parts of the world.
• Graduates are awarded a dual degree - a UK degree from the University of Liverpool and a Chinese degree from XJTLU.

BRIEF INTRODUCTION

As an integral part and core function of any business, marketing plays a key role in the success of an organisation. Marketing is not just about advertising and selling products and services, it is a process of creating value for customers and building lasting customer relationships.

This programme explores how firms analyse their target markets and fulfil their customers’ needs through marketing communications, channel selection, pricing and customer relationship management. You will understand the nature and role of marketing management in creating competitive advantage for organisations.

KNOWLEDGE AND SKILLS

By the time you graduate, you will be able to:

• demonstrate knowledge of marketing theory and practice in business-to-business and business- to-consumer contexts
• understand consumer behaviour
• use a range of quantitative and qualitative marketing research methods to show an understanding of the context and processes of marketing and management research
• analyse and develop a marketing campaign.

WHY SHOULD I STUDY MARKETING AT XJTLU?

• Truly international learning environment created by our diverse teaching teams and students from different countries
• Many opportunities to meet industry experts and learn from their experience and knowledge inside and outside the classroom
• Combined western and eastern teaching style with small class size and follow-up seminar sessions
• Opportunities for site visits to observe the real-world marketing activities of renowned local and international firms and make contacts for employment upon graduation.

CAREER PROSPECTS

Graduates in Marketing typically find roles in public relations, digital strategy, brand management, event marketing, market research, media planning, online marketing/ promotions, sales management and product marketing.

MODULES

YEAR Two

• FUNDAMENTALS OF MARKETING
• CONSUMER BEHAVIOUR
• INTEGRATED MARKETING COMMUNICATIONS
• INTERNATIONAL BUSINESS AND MANAGEMENT
• MANAGING ACROSS BORDERS
• INTRODUCTION TO FINANCE
• FOUNDATIONS OF FINANCE

YEAR THREE

• RETAIL MARKETING
• E-BUSINESS SYSTEMS AND E-MARKETING
• SERVICES MARKETING
• ENTREPRENEURSHIP
• MARKET RESEARCH

YEAR FOUR

• INTERNATIONAL MARKETING
• RELATIONSHIP MARKETING
• MARKETING STRATEGY
• FINAL YEAR PROJECT

FEES

International students
Expand/collapse this section
RMB 88,000 per academic year

Early bird discount
Early bird discount of RMB 8,000 (approx. GBP 860) available (accept the conditional or unconditional offer before 1st May)

Join a free Chinese language course
We now offer a free summer Chinese language course for all undergraduate and postgraduate students starting their degree before program start.