The four-year Bachelor programme provides the advanced knowledge and competencies needed for a successful career in the hospitality world. The student learns about the highly complex and specialized world of hospitality from the inside. As well as providing technical knowledge, the programme develops those creative, artistic and interpersonal skills which are essential for a career in hospitality. 

• Hotel Management and Operations

  Hotel Management and Operations is a course like a door, leading students to coming into the hospitality industry, trying to understand, in a balanced and in-depth way, each department in the hotel. In this course, students will be asked to read lots of new articles pertaining to recent trends in the lodging industry, those also covering topics such as spas, yield management techniques, events that have occurred in recent year. In this course, students will have lots of chances to have case studies discussions on the experiences from the hotel managers all over the world. It will help students to well understand hospitality in the preview part of studying.

• Food &Beverage management 

  In this course students will be confronted with challenges facing a restaurant, such as competition, changing consumer behaviour and high costs. In a second phase, students will be asked to identify, quantify and analyze the components and interactions between the various internal processes in place. They will have to provide concrete and realistic solutions to the cases presented focusing on maximizing income and controlling prime costs. On successfully passing this course unit, students will be able to identify, quantify and analyze the various sources of revenue generated by a foodservice operation and the processes within the internal supply chain (revenue, food costs, personnel and technology) that impact on the prime costs and the margin, and to propose an improvement plan. They will also be able to identify the key players in the foodservice industry in Europe and North America. 

• Front office and Room Division Management

  During this course, students will be confronted with aspects of operational management in the hospitality industry. They will distinguish the various types of accommodation establishments that exist today and understand their relative importance. They will then define the role, responsibilities and mode of operation of the accommodation department for the various types of hotel, with particular reference to interactions between departments and to the importance of human resources and human relations. After passing this course, students will have acquired the basic competencies necessary to manage a reception department in terms of its human resources, structure and processes, according to the various types of establishment and their respective kinds of clientele. 

• Hotel accounting 

  During this course, the student will be able to understand accounting information, its limitations and its relevance to the decision-making process. The student will apply the fundamental principles and concepts related to the preparation of financial statements, internal and external. The aim of this course is to develop students‟ ability to build, execute, and control a budget, which is one of the most important business skills. Financial statements will be used to evaluate a company‟s performance, identify cost drivers and potential opportunity for performance improvements, and estimate contribution margin ratios. On completion of this course, students will be able to identify justified assumptions needed to develop proforma financial statements, including the income statement, the balance sheet, the statement of cash flows, and the cash budget.  

• Hospitality marketing 

  During this interactive course, students will discover the foundations of marketing, which they will apply through a structured, workable marketing framework. By analyzing the major players of the industry, students will learn how marketing actions at the unit level are integrated into today‟ hospitality environment and will apply them accordingly. After study this course, students will determine how to scan the business environment and identify appropriate sources of marketing information. They will synthesize this marketing intelligence into clearly defined relevant hospitality issues and formulate marketing objectives. Subsequently, they will be capable of evaluating various action plan proposals to address these issues for different types of hospitality businesses at the unit level with the purpose of achieving the defined marketing objectives.  

• Human resources management 

  In this course, students will discover concrete HR policies, methods and techniques aimed at job analysis, job descriptions, job specifications, recruitment and selection, performance appraisal, compensation as well as training and career management. Students will explore HR processes and systems applied in international hospitality companies. They will analyze the operational management of personnel in alignment with strategic human resource processes. Upon successful completion of this course, students will be able to diagnose specific management problems of HR acquisition and development inherent to hospitality companies and propose recommendations for taking decisions using appropriate tools within the personnel function.  

• Service Management and Experience Economy 

  This course provides an introduction to the fundamental principles of marketing of services. The topics will, among others, include: The characteristics of services compared to goods, marketing mix applied to services, consumer behavior in services, customer's perception/satisfaction on the quality of a service, the ways to measure this perception/satisfaction, the building of relationships and development of loyalty with the customer, the establishment of service recovery. This course also presents the managerial preoccupations concerning service pricing, distribution, communication. We will also talk about service firms who are in a process of internationalization. After successful completion of the course, students will be able to set up a comprehensive process allowing to keep track of the customers level of satisfaction in order to maintain competitiveness and profitability.  

• Entrepreneurship

  The purpose of this course is to allow students to understand and master the different steps that are necessary to develop a professional business plan about a project in the hospitality industry. These steps rely on the application and integration of interdisciplinary concepts that have been learned in previous classes. The course helps also to understand the factors that favor the emergence of business opportunities and to analyze the risks associated to these. It finally helps to develop some students’ entrepreneurial capacities. After having succeeded this course, students should have acquired the necessary competencies to identify opportunities, analyze project risks in order to make a professional business plan in the hospitality industry. They will know how to assess and develop their entrepreneurial capacities.  

• Arts de la table & Gastronomy

  This course enables students to identify the different types of restaurants and to create meals accordingly. Students will also deepen their technological knowledge by discovering new techniques that will help them extend their professional competencies. Teaching methods will ensure a good understanding of these techniques and will help students be more autonomous in real situations. Upon successful completion of this course, students will be able to understand and to put into practice the new and future operational techniques used in various types of restaurants. Students should be able to justify their choices and decisions in specific situations.  

• Beverage Knowledge

  This course unit allows students to explore fashion and trends in the world of beverages. The theoretical, practical and gustative aspects and techniques regarding the various products on offer in food and beverage service will be discussed to enable students to provide a service that meets the expectations and demands of their clients. At the end of this course unit, students should have reached a level of competence that allows them to evaluate and respond to the needs of beverage service and sale in the hospitality industry.  

• Housekeeping 

  This course unit enables students to identify responsibilities and the way the housekeeping department functions to provide effective management whilst respecting quality standards (hygiene, security, ergonomics, aesthetics and environment). The balance of comfort, functionality and cost control, depending on the type of establishment, should satisfy all concerned (clients, employers and staff). 
  After passing this course unit, students should have acquired the necessary competencies to manage a housekeeping department in an appropriate and profitable manner.  

• Nutrition 

  As more consumers seek to manage their health and prevent diseases, they have become more conscious of nutrition and food ingredients than ever before, with a focus on facgaors such as healthy/high fiber carbohydrates, reduced saturated fats, allergen identification, fortification, low sodium and related health claims. In this nutrition course students will both apply their acquired nutrition knowledge in their own personal lives for improved health and also find innovative and sustainable approaches for serving the demanding consumer, with higher financial returns. 

• Academic English and Chinese Course of Hotel management

  This course provides the tools needed to use English and Chinese effectively, orally and in writing, in the main situations involved in professional communication in hotel management and operations. After study this course, students will have acquired the competencies necessary to communicate in a professional manner, both orally and in writing, using vocabulary specific to hospitality industry both in English and Chinese. 

Teaching Objective

Designed to meet the needs of international hotel industry, this BSc program gives the students both in-depth knowledge in hotel management and a broader range of transferable skills that can be applied to a variety of hotel supervisory and managerial roles.

Main Courses
Hotel Operation and Management; Food & Beverage Operation and Management; Rooms Division Operation and Management; Hotel Human Resource Management; Hotel Facilities Management; Hotel Accounting 

Length, Credits and Degree
The length of curriculum is four years. Minimum credits for graduation: 130 credits.
Qualified students will be granted Bachelor degree of Management in International Hotel Management.

Cultivate concept in this program are as follows:

1. Professional training

In order to meet the demands of economic and social development in hospitality industry, the program aims to improve the students’ learning interest and efficiency, strengthen the practice teaching link, helping students to gain practical work experience. In the long run, we do hope to develop the students to be excellent international hotel managers with skills and quality.

2. School knowledge training

Through this program, the overseas undergraduate students could gain the basic knowledge of hotel management, and service skills in every department in a hotel, such as operation in hotel lobby, guest rooms, and restaurant. The students’ basic skills in market research, public relations & propaganda, community relations coordination and market promotion could also be acquired through this program. And students’ English reading, writing, listening and speaking competence, good manner and etiquette, fluent Chinese will also be improved.

3. Vocational training

This program aims to cultivate students into senior manager in hotel industry with international view and sophisticated Chinese management philosophy. Through this program, the students may not only acquire qualified hotel service ability and interpersonal skills, but also gain strong ability of innovation and self development.

Training method and mode

I. Training method

The overseas undergraduate student program of International Hotel Management at ZJSU carries out a cultivation module that combines theory and practice. In this 4-year program, the overseas students will have 3-year in school study to learn theoretical knowledge and hotel practice, and 1-year probation period. This program pays attention to the modular system in designing courses, and modules include guest services and department management module, hotel human resources management module, and hotel financial and decision analysis module.

II. Training mode

The trainning mode is as following ways:

• To establish special hotel practice bases, move the classroom to the hotel, and carry out a cultivation module that combines theory and practice.
• To be equipped with open and diversified teacher resources. In addition to teachers in our school, this program invites professional hotel managers to give the students classes.
• To employ heuristic teaching method and study-discussion pattern while teaching. In employing the heuristic teaching method, teachers emphasize the practical use of knowledge, the ability of thinking, and the ability to analyze and solve problems. In employing study-discussion pattern while teaching, teachers combine cases study with classroom teaching, and full use of class discussion to guide students in creative thinking.
• To strengthen the probation part, and make full use of course projects and semester internship, as well as the 1-year probation period.
• To invite experienced hotel managers to give lectures for our program.

click here for International Hotel Management time-table

Scoring Manner

1. Students’ final score is combined with peacetime grade and final exam grade. The peacetime grade is valued by teachers according to students’ attendance in class, their performance of homework and midterm exam grade.
2. If a specific course did not set the peacetime grade, the course teacher should value the student’s peacetime grade according the same scale stated above.
3. If the student is unable to take the final exam, he or she should send up the application. After getting the course teacher or the school’s approval and with the Office of Educational Administration’s endorsement, he or she can finish this course by submitting of a project paper. And his or her final score is valued by the peacetime grade and paper grade of the same proportion.

Thesis

Topic selection of thesis should be followed by the development of hotel industry. The thesis can be either a research on current issues or a case study report of high quality. The thesis will be valued according to its ability to solve practical problems with student’s knowledge, its innovative and its contribution to the whole society and economy.

Degree Awarding

In order to get the bachelor's degree, the students are required to gain stated credits through 3-year theoretical learning and 1-year probation, pass the national HSK level 6 within the program duration and also the thesis oral defense.

Partnership Opportunities

During the Bachelor Program for International Hotel Management ,School of Tourism Management will offer you a lot of opportunities for international education exchange. School of Tourism Management has cooperation with many famous international university, including:

• University of South Carolina
• University of Angers
• University of San Francisco
• University of Manchester
• University of Plymouth
• Kumamoto University
• Hunam University

Bachelor Program for International Hotel Management includes 12 months' paid intership, School Tourism Management has cooperation with more than 20 hotels, which will offer abundant management training chances for students. Some of the hotels are as following:

• Radisson Hotel
• Ramada Plaza
• Hangzhou Shangri-la Hotel
• Holiday Inn
• Hangzhou Lakeview Hotel
• Zhejiang Grand Hotel
• Hangzhou Meiyuan Hotel
• Hangzhou Huagang Hotel
• Hangzhou Xixi Sheraton Resort
• Intercontinental Hotel 
• Dynasty Hotel, Wenzhou
• Zhejiang Narada Grand Hotel
• Hangzhou Wuyang Hotel 

• In principle, for undergraduate programs, applicants should be under 25 years old, The applicants should be non-Chinese citizens, who is physically and mentally healthy and has good conduct. With a valid foreign passport, they should have completed the study of the previous stage (those who have not graduated while applying must provide the pre-graduation certificate and obtain relevant diplomas before the registration).
• Foreign students should meet the nationality requirements stipulated in the document No.12 [2020] of the Ministry of Education.
• Applicants (except for English native speakers) must provide proof of English language proficiency such as TOEFL, IELTS, Duolingo or proof of previous study conducted in English. 

Tuition Fee
Bachelor	RMB 18,000 pre year RMB 72,000 in total (About $ 14,694)

Accommodation Fee
International Student Apartment
Double Room	RMB 650  (More Details)
Quad room	RMB 250  (More Details)

Other Fees
Application Fee: The application fee charged by the university, CUCAS only collect on their behalf.	RMB 400
Service Fee: For the service CUCAS provide to you. If you get a scholarship while applying as a self-financed applicant, you need to pay another scholarship service fee of 200 USD.	USD 54 (Check Policy)
Living Expense	RMB 2,180 to RMB 2,780

"*" means necessary documents that you must provide in your application.

*1. Passport

With name, passport number & expiration date, and photo included(Photocopy of valid passport identification page. Passport must be an ordinary passport and be valid for at least six months. Applicants currently residing in China must include a copy of the page containing a valid visa or residence permit.)

*2. 2-inch photo

Photo format: color 2-inch bareheaded photo, white background without border, head takes up 2/3 of the photo size, photo size is not less than 320*240 pixels, aspect ratio is 4:3, size is 100-500kb, JPG format.

*3. English Language test result

TOEFL or IELTS or other English Learning Certificates;

*4. Notarized highest education certificate(this year's graduates provide proof of pregraduation).

Your recent diploma.Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

*5. Physical Examination Form(only valid for 6 months)

Please take it to hospital to have a checkup with all items, including personal information, photo, checking date, doctors' suggestion and signature.

You can download a template or sample from here.

*6. Notarized highest education academic transcript

Documents in languages other than Chinese or English must be attached with translated English or Chinese version. Applicants must present the original cope of the aforementioned documents when registering at ZJSU.

*7. Application Form

Please upload your finished application form here.

8. Guardian's Letter of Guarantee

Applicant under the age of 18 should submit Letter of Authorization and Guardian's Letter of Guarantee; guardian must be adult Chinese person.

You can download a template or sample from here.

9. Letter of Authorization

Applicant under the age of 18 should submit Letter of Authorization and Guardian's Letter of Guarantee; guardian must be adult Chinese person.

You can download a template or sample from here.

*10. Police Certificate

11. Applicants who acquired foreign nationality at birth in a foreign country, if both or one of their parents is a Chinese citizen shall provide

(1) Certificate of foreign nationality acquired at birth;
(2) Certificate of permanent residence of the applicant's parents (Chinese citizens) in foreign countries before applicants’ birth;
(3) Entry and exit records from April 30, 2019 to April 30, 2023.

*12. Enrollment Test

Please do the test on: https://www.wjx.cn/vj/hWcm2QG.aspx
Please send us the screenshot after you finished it.

*13. Psychological Health Test

Please do the test on: https://www.wjx.cn/vj/mBwUOAX.aspx
Please send us the screenshot after you finished it.

14. Supporting Documents: Certificate of Good Conduct

Provided by your current/previous school/company in Chinese/English to improve your success rate.

You can download a template or sample from here.

CUCAS Service

CUCAS provides best service in this industry to international students. Apply through CUCAS, you will enjoy:

• Free Online Consulting, response within one working day.

• Free access to Chinese university database, 20,000+ programs in 300+ top Chinese universities are available.

• Free and easy-to-use online application system, only need 20 minutes to complete application.

• Free accommodation booking.

• Free DHL delivery - fast arrival and guarantee to get admission package.

• Mostly get admission letter in 2 weeks.

• Free visa guide, per-departure guide and students handbook.

• Airport pick-up Service.

• Money Transfer Service.

• Chance to find alumni.

 

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