• The International Business School is based on strong principles of internationalism, innovation, inspiration and integrity, which together ensure that we have a positive impact on society through our teaching, research and business engagement.
• With leading international faculty and superb location in the heart of Suzhou Industrial Park, close to other major commerical centres.
• Enjoy ideal conditions for beneficial mutural exchange between business and academic that ensure our students weill graduate with the knowledge and skills to succeed in an ever-changing world.
• Students are taught to engage actively, to improve their critical thinking, to become independent thinker.
• IBBS undergraduates experience a stimulating environment that offers tremendous career opportunities and the chance to interact with people from across China and other parts of the world.
• Graduates are awarded a dual degree - a UK degree from the University of Liverpool and a Chinese degree from XJTLU.

BRIEF INTRODUCTION

As an integral part and core function of any business, marketing plays a key role in the success of an organisation. Marketing is not just about advertising and selling products and services, it is a process of creating value for customers and building lasting customer relationships.

This programme explores how firms analyse their target markets and fulfil their customers’ needs through marketing communications, channel selection, pricing and customer relationship management. You will understand the nature and role of marketing management in creating competitive advantage for organisations.

KNOWLEDGE AND SKILLS

By the time you graduate, you will be able to:

• demonstrate knowledge of marketing theory and practice in business-to-business and business- to-consumer contexts
• understand consumer behaviour
• use a range of quantitative and qualitative marketing research methods to show an understanding of the context and processes of marketing and management research
• analyse and develop a marketing campaign.

WHY SHOULD I STUDY MARKETING AT XJTLU?

• Truly international learning environment created by our diverse teaching teams and students from different countries
• Many opportunities to meet industry experts and learn from their experience and knowledge inside and outside the classroom
• Combined western and eastern teaching style with small class size and follow-up seminar sessions
• Opportunities for site visits to observe the real-world marketing activities of renowned local and international firms and make contacts for employment upon graduation.

CAREER PROSPECTS

Graduates in Marketing typically find roles in public relations, digital strategy, brand management, event marketing, market research, media planning, online marketing/ promotions, sales management and product marketing.

MODULES

YEAR Two

• FUNDAMENTALS OF MARKETING
• CONSUMER BEHAVIOUR
• INTEGRATED MARKETING COMMUNICATIONS
• INTERNATIONAL BUSINESS AND MANAGEMENT
• MANAGING ACROSS BORDERS
• INTRODUCTION TO FINANCE
• FOUNDATIONS OF FINANCE

YEAR THREE

• RETAIL MARKETING
• E-BUSINESS SYSTEMS AND E-MARKETING
• SERVICES MARKETING
• ENTREPRENEURSHIP
• MARKET RESEARCH

YEAR FOUR

• INTERNATIONAL MARKETING
• RELATIONSHIP MARKETING
• MARKETING STRATEGY
• FINAL YEAR PROJECT

FEES

International students
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RMB 88,000 per academic year

Early bird discount
Early bird discount of RMB 8,000 (approx. GBP 860) available (accept the conditional or unconditional offer before 1st May)

Join a free Chinese language course
We now offer a free summer Chinese language course for all undergraduate and postgraduate students starting their degree before program start.

Year One entry

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum B average in all subjects as well as relevant subjects.

Year Two entry

Students who have completed A-levels or International Baccalaureate (or equivalent) will be considered for entry into Year Two, different programmes have different subject-relevant requirements.

    A-level: BBB

    IB Diploma: 30 points

    AP Exams/ACT Tests/SAT II Subject Tests - High school diploma with a GPA of 3.0/4.0 or above, plus:
        1. 3 AP exams: 4, 4, 4 or
        2. SAT I: 1280 or ACT: 27, and 2 AP exams: 4, 4 or
        3. 3 SAT II Subject Tests (taken prior to cancellation in 2021): 600, 600, 600

Notes:

1. BEng Architecture, BA Filmmaking, BA TV Production & BA Digital Media Arts: require a digital copy portfolio review and an interview with members of Departments of Architecture and Design & School of Film and TV Arts, which can be conducted in person or via the Internet.

2. BA International Business with a Language: normally international students study Chinese and Hong Kong/Macau/Taiwan students study Spanish or Japanese as the language option.

    For year 2 entry international students, students who are Chinese zero beginners will take an extra 5 credits Chinese language course.
    For year 2 entry Hong Kong/Macau/Taiwan students, students should be able to demonstrate an equivalent level of Spanish (DELE/SIELE A1) or Japanese (Japanese-Language Proficiency Test N5).

3. BA Translation and Interpreting: for international and HK/Macau/Taiwan students whose native language is not Chinese, an HSK level 6 or the pass of the aptitude test arrange by the Department of Translation and Interpreting is required.

4. Programme in Engineering, Computer Science, Applied Mathematics, Industrial Design and Technology Science and so on require Mathematics and Physics.

5. Programme in Architecture, Accounting, Economics, Finance, Chemistry, Mathematics, Science and Digital Media Arts and so on require Mathematics.

You can also find more information on entry requirements on our Country/Region list.

English Language Requirements

For international applicants, if you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:

Year One entry

    IELTS: 5.0 (min 4.5 in all sections)
    TOEFL: 62 (iBT)

Year Two entry

    IELTS 6.5 (min 5.5 in all sections)
    TOEFL: 90 (iBT) (min 21 in any skill)

English qualifications are not required for students from Hong Kong, Macao and Taiwan who take the Joint Examination or the GSAT.

Students who are entering into Year One with less than IELTS 6.0 or equivalent in their English proficiency will take 10 credits EAP, and students with IELTS 6.0 or above will take 5 credits EAP.

"*" means necessary documents that you must provide in your application.

*1. Application Form

Please upload your finished application form here.

*2. Passport photo

A recent passport-sized photo of the applicant

*3. Photocopy of valid passport

With name, passport number & expiration date, and photo included(Photocopy of valid passport identification page. Passport must be an ordinary passport and be valid for at least six months. Applicants currently residing in China must include a copy of the page containing a valid visa or residence permit.)

*4. Certificates of Senior High school

Certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

*5. Senior High school academic transcript

Transcript in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

*6. Certificates of English language qualifications

Certificates of English language qualifications such as IELTS, TOEFL or other acceptable English qualifications (as required for non-native speakers of English)

7. SAT, ACT, GSAT or other entrance aptitude test scores (if available)

*8. Personal Statement

9. Portfolio (only for BEng Architecture, BA Filmmaking, BA TV Production and BA Digital Media Arts)

10. Supporting Documents: Certificate of Good Conduct

Provided by your current/previous school/company in Chinese/English to improve your success rate.

CUCAS Service

CUCAS provides best service in this industry to international students. Apply through CUCAS, you will enjoy:

• Free Online Consulting, response within one working day.

• Free access to Chinese university database, 20,000+ programs in 300+ top Chinese universities are available.

• Free and easy-to-use online application system, only need 20 minutes to complete application.

• Free accommodation booking.

• Free DHL delivery - fast arrival and guarantee to get admission package.

• Mostly get admission letter in 2 weeks.

• Free visa guide, per-departure guide and students handbook.

• Airport pick-up Service.

• Money Transfer Service.

• Chance to find alumni.

 

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