All academic staff have extensive international experience in teaching, research and collaboration with industry. They are actively engaged in world-class research with a large number of research publications every year and have a successful record of attracting funding from various funding bodies and industry. By studying in the department, our students receive a unique education experience and benefit from:

• teaching by international academic staff who are highly skilled subject experts
• well-designed curriculum adopted from the University of Liverpool, which is updated regularly to reflect the latest developments and evolving needs of employers.
• being challenged through a range of learning activities to gain strong problem solving skills and derive innovative solutions
• opportunities and encouragement to carry out real-life work and research to gain inspiration, creativity and hands-on experience

OVERVIEW

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.
The BA Marketing programme will provide you with the knowledge, skills, business awareness, and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation.

International Business School Suzhou (IBSS) is one of an elite group of institutions worldwide to be accredited by the AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System）in 2016 and 2018 respectively. AACSB accreditation is a globally recognised standard for the highest quality in business education. Only five per cent of business schools worldwide have been awarded the accreditation. The EQUIS accreditation is a quality certification system for business schools set up by the EFMD (European Foundation for Management Development). It has become the most global authoritive and select business school certification body in the world with its comprehensive and rigorous review process. IBSS becomes the youngest business school in the world to have received both EQUIS and AACSB accreditation. There are only less than 100 business schools that have received both AACSB and EQUIS accreditation. This is an important milestone in becoming a world class business school and highlights the strength and significant influence of IBSS at the international level.

WHY SHOULD I STUDY MARKETING AT XJTLU?

International Business School Suzhou provides a truly international learning environment through our culturally diverse academic staff and student profile
We adopt a combined Western and Eastern teaching style and employ a range of innovative teaching and learning methods such as student-led seminars and business simulations
We offer opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
You will earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities

KNOWLEDGE AND SKILLS

By the time you graduate from the BA Marketing programme, you will be able to:

• demonstrate comprehensive understanding of marketing theories and consumer behaviour
• develop a professional marketing plan for business clients
• apply a range of marketing tools and techniques to critically address specific business situations
• apply a range of qualitative and quantitative research methods to make informed marketing decisions
• develop and practice a range of intellectual, interpersonal and technical skills that are relevant to marketing and business

MODULES

Year One
UK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

Year Two
Fundamentals of marketing
Consumer behaviours
Introduction to organisation and management
Introduction to international business and management
Introduction to financial accounting and accountability
Quantitative methods
Foundations of finance
Introduction to human resource management

Year Three
Retail marketing
Corporate social responsibility
Theory of the firm
E-business systems
Entrepreneurship
Services marketing
E-marketing: strategies and techniques
Market research.

Year Four
Compulsory modules:

International marketing
Relationship marketing
Critical issues in marketing
Marketing strategy
Final year project.
Elective modules:

Psychological approaches to decision-making
Business in the Asia-Pacific region
Corporate communication
Managing people
International economic relations
e-Business models and strategies
Strategic management and business policy.

CAREERS

Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts, and media planners. Alternatively, some graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.

FEES

International students
Expand/collapse this section
RMB 88,000 per academic year

Early bird discount
Early bird discount of RMB 8,000 (approx. GBP 860) available (accept the conditional or unconditional offer before 1st May)

Join a free Chinese language course
We now offer a free summer Chinese language course for all undergraduate and postgraduate students starting their degree before program start.

Year One entry

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum B average in all subjects as well as relevant subjects.

Year Two entry

Students who have completed A-levels or International Baccalaureate (or equivalent) will be considered for entry into Year Two, different programmes have different subject-relevant requirements.

    A-level: BBB

    IB Diploma: 30 points

    AP Exams/ACT Tests/SAT II Subject Tests - High school diploma with a GPA of 3.0/4.0 or above, plus:
        1. 3 AP exams: 4, 4, 4 or
        2. SAT I: 1280 or ACT: 27, and 2 AP exams: 4, 4 or
        3. 3 SAT II Subject Tests (taken prior to cancellation in 2021): 600, 600, 600

Notes:

1. BEng Architecture, BA Filmmaking, BA TV Production & BA Digital Media Arts: require a digital copy portfolio review and an interview with members of Departments of Architecture and Design & School of Film and TV Arts, which can be conducted in person or via the Internet.

2. BA International Business with a Language: normally international students study Chinese and Hong Kong/Macau/Taiwan students study Spanish or Japanese as the language option.

    For year 2 entry international students, students who are Chinese zero beginners will take an extra 5 credits Chinese language course.
    For year 2 entry Hong Kong/Macau/Taiwan students, students should be able to demonstrate an equivalent level of Spanish (DELE/SIELE A1) or Japanese (Japanese-Language Proficiency Test N5).

3. BA Translation and Interpreting: for international and HK/Macau/Taiwan students whose native language is not Chinese, an HSK level 6 or the pass of the aptitude test arrange by the Department of Translation and Interpreting is required.

4. Programme in Engineering, Computer Science, Applied Mathematics, Industrial Design and Technology Science and so on require Mathematics and Physics.

5. Programme in Architecture, Accounting, Economics, Finance, Chemistry, Mathematics, Science and Digital Media Arts and so on require Mathematics.

You can also find more information on entry requirements on our Country/Region list.

English Language Requirements

For international applicants, if you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:

Year One entry

    IELTS: 5.0 (min 4.5 in all sections)
    TOEFL: 62 (iBT)

Year Two entry

    IELTS 6.5 (min 5.5 in all sections)
    TOEFL: 90 (iBT) (min 21 in any skill)

English qualifications are not required for students from Hong Kong, Macao and Taiwan who take the Joint Examination or the GSAT.

Students who are entering into Year One with less than IELTS 6.0 or equivalent in their English proficiency will take 10 credits EAP, and students with IELTS 6.0 or above will take 5 credits EAP.

"*" means necessary documents that you must provide in your application.

*1. Application Form

Please upload your finished application form here.

*2. Passport photo

A recent passport-sized photo of the applicant

*3. Photocopy of valid passport

With name, passport number & expiration date, and photo included(Photocopy of valid passport identification page. Passport must be an ordinary passport and be valid for at least six months. Applicants currently residing in China must include a copy of the page containing a valid visa or residence permit.)

*4. Certificates of Senior High school

Certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

*5. Senior High school academic transcript

Transcript in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.

*6. Certificates of English language qualifications

Certificates of English language qualifications such as IELTS, TOEFL or other acceptable English qualifications (as required for non-native speakers of English)

7. SAT, ACT, GSAT or other entrance aptitude test scores (if available)

*8. Personal Statement

9. Portfolio (only for BEng Architecture, BA Filmmaking, BA TV Production and BA Digital Media Arts)

10. Supporting Documents: Certificate of Good Conduct

Provided by your current/previous school/company in Chinese/English to improve your success rate.

CUCAS Service

CUCAS provides best service in this industry to international students. Apply through CUCAS, you will enjoy:

• Free Online Consulting, response within one working day.

• Free access to Chinese university database, 20,000+ programs in 300+ top Chinese universities are available.

• Free and easy-to-use online application system, only need 20 minutes to complete application.

• Free accommodation booking.

• Free DHL delivery - fast arrival and guarantee to get admission package.

• Mostly get admission letter in 2 weeks.

• Free visa guide, per-departure guide and students handbook.

• Airport pick-up Service.

• Money Transfer Service.

• Chance to find alumni.

 

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